About the project
Xenia Taler is a Toronto-based home accessories brand known for its colorful decorative patterns and commitment to sustainable materials. Xenia approached me to collaborate on a refreshed creative direction for her brand and to produce new content for her website. This shoot was designed to capture the playful and vibrant essence of Xenia Taler tableware, creating imagery that feels fresh, inviting, and full of life.
The process
Since these plates are primarily designed for outdoor use, the challenge was to evoke an outdoor feeling within an indoor setting. Drawing inspiration from the iconic imagery of HAY and similar brands, we aimed for a bright and airy atmosphere that feels both effortless and curated. Keeping the props minimal, we incorporated fruit and pastries to add warmth and texture without the distraction of full meals.
The final images were used across e-commerce, social media, and marketing, mixing close-ups with lifestyle shots. The goal was to highlight the fun, stylish vibe of the pieces and make them feel like a natural part of everyday life.
