SK-II

Project Description

I was chosen to re-imagine the SK-II's Pitera campaign, experimenting with light, translucency, and bold color palettes to highlight its unique beauty. The final images were featured on SK-II’s social media, beauty blogs, and their website, showcasing a fresh, vibrant take on the brand.

Project Credits

Creative Direction:

Natta Ierkhova

Producer:

Que Ramli, Talenthouse Productions

Photography:

Natta Ierkhova

Video:

Team:

Design:

Natta Ierkhova

About the project

SK-II, a top Japanese skincare brand, selected eight artists to creatively showcase their iconic Facial Treatment Essence bottle. The goal was to capture it in a fresh, vibrant way that would appeal to their young, working female audience.

As one of the chosen directors and photographers, I focused on the bottle’s physicality, experimenting with light, translucency, and different materials to bring out its unique beauty.

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The process

Some concepts played with a soft, transient color palette, with a more delicate vibe, while others embraced bold reds for a stronger look. For one of the key shots, I took it a step further by cutting and gluing paper shadows to create a more abstract feel.

The results of this shoot were featured across various platforms, perfectly suited for showcasing innovative product photography. The images were highlighted on SK-II's social media channels, including Instagram and Pinterest, where they resonated with their young, working female audience. They also found a place in leading beauty blogs and magazines such as Vogue Beauty, Allure, and Into The Gloss, where the creative approach was celebrated. Additionally, the images were prominently displayed on SK-II's website, elevating the product’s visual presence.

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Leading Japanese brand SK-II Pitera's campaign creatively showcased the iconic bottle with vibrant and fresh styles.

SK-II, a top Japanese skincare brand, selected eight artists to creatively showcase their iconic Facial Treatment Essence bottle. The goal was to capture it in a fresh, vibrant way that would appeal to their young, working female audience.

As one of the chosen directors and photographers, I focused on the bottle’s physicality, experimenting with light, translucency, and different materials to bring out its unique beauty.

Some concepts played with a soft, transient color palette, with a more delicate vibe, while others embraced bold reds for a stronger look. For one of the key shots, I took it a step further by cutting and gluing paper shadows to create a more abstract feel.

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