About the project
Le Méridien Hotels & Resorts is a global brand known for its chic, European-inspired design and its love for art, culture, and food. Founded in 1972 by Air France, the brand is all about travel and discovery, offering stylish stays in vibrant locations around the world. Recently, Le Méridien relaunched Follow Me, a global art project featuring five photographers capturing the essence of the brand.
The process
As one of the selected artists, I was invited to lead the creative direction and bring my vision to life — taking full ownership of the production from concept to execution. I used pops of red, inspired by Le Méridien’s signature color, in both props and lighting to tie everything together and add energy to the images.
I had the chance to visit Le Méridien properties across North and Central America. I developed the creative direction and produced content inspired by unique destinations, which was featured in Le Méridien hotels worldwide as part of their Video Art Programme.
The images and videos were showcased throughout the hotels, offering guests a visual adventure to the inspiring destinations where Le Méridien is found. Follow Me brought the essence of world travel to life, inviting guests to explore the world in a fresh, exciting way through curated visual content.
