MB>CO2
Project Description
MB>CO2 is an interactive artwork that shows the hidden carbon footprint of our digital habits. It turns your online activity into visible puffs of CO2, sparking a conversation about the environmental cost of data use.
Project Credits
Creative Direction:
Nic Kroone, Thijs Biersteker
Producer:
Woven Studio
Photography:
Natta Ierkhova
Video:
Nic Kroone
Team:
Natta Ierkhova, Bram Schilling, Sophie de Krom, Amba Bharti, Madelief Broekman
Design:
Thijs Biersteker, Theo Rekelhof, Nathan Pottier
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About the project

MB>CO2 is an artwork by Thijs Biersteker that sheds light on the hidden environmental cost of our daily data usage.

Thijs Biersteker Studio is a creative design studio focused on innovative, interactive art and installations that blend technology with environmental consciousness. Known for their thought-provoking projects, the studio explores the intersection of art, data, and sustainability, using cutting-edge tools to bring attention to pressing global issues.

MB>CO2
MB>CO2
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The process

Every megabyte we use generates about 20 grams of CO2, something we never really think about. This installation turns that data into visible puffs of CO2, making us face the reality of our digital habits – streaming, video calls, scrolling through social media – are all silently affecting the planet.

MB>CO2
MB>CO2
MB>CO2

Under the direction of Dutch-South African filmmaker Nic Kroone, we created a video capturing the essence of the artwork alongside several photo works.

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MB>CO2
MB>CO2
MB>CO2
MB>CO2
MB>CO2
MB>CO2
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