About the project
Lynk & Co is a mobility company, but it’s not just about cars—it’s about the people in them, the places they go, and the experiences they share. The brand revolves around discovery, connection, and making mobility something to share.
The process
During my time with Lynk & Co, I developed and executed content strategies that emotionally resonated with our audience, encouraging them to see mobility as a mindset, not just a mode of transport. Moving away from polished, scripted ads, we focused on capturing raw, unscripted moments—people exploring, connecting, and enjoying the ride. These campaigns spoke to a 35+ audience that values community, sustainability, and experiences over possessions.
Lynk & Co Clubs are a key element of the brand. More than just physical spaces, they represent the brand’s vision of community, shared experiences, and a redefined approach to mobility. A lot of my work involved the Clubs which shape how Lynk & Co’s world is visually presented, reinforcing the idea that mobility is about people, not just cars.
Lynk & Co also partners with influential leaders and advocates in the sustainability and social justice sectors, supporting initiatives that go beyond traditional mobility, and driving positive change in both the automotive industry and the broader world.
